Browsing by Author "Bigirindavyi, Bonith"

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    Factor motivating newspaper readers in Burundi : cases of Iwacu and le Renouveau
    (UB, Faculté des lettres et sciences humaines, 2018) Bigirindavyi, Bonith; SUPERVISOR : Dr. Gregoire Njejimana
    The present work deals with the Factors Motivating Newspaper Readers Burundi: Cases of Iwacu and Le Renouveau. This study has been conducted in 1102 selected Bujumbura city offices with a sample of 367 respondents who were randomly selected. It concerned itself with finding out whether the content, the marketing strategy and the size of potential audience are the subject matters that impress subscribers to believe much in Le Renouveau and/or Iwacu other than the rest of newspapers. Hence, the researcher went deep to investigate the reason that monitor the ongoing interests and attitudes of the audience and determine the extent to which the day-by-day efforts of the hometown newspaper match them. It was also found that the content, the size of potential audience and the marketing strategy are baits factors that increase newspapers 'readership and so far bring more subscribers. Finally and based on the f10ding of this study, the researcher made some recommendations to whom it may concern for the purpose of raising readership and compete with the newspaper space